Boulevard Lettings & Estates respects your privacy and is committed to protecting your personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy & Cookie Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, use our services or otherwise interact with us.

This policy also explains how cookies and similar technologies are used on our website, including third-party services such as our live chat service.

1. Who We Are

Boulevard Lettings and Estates Limited (Company Registration Number: 11753585), trading as Boulevard Lettings & Estates, is the data controller responsible for your personal information when you contact us directly, use our website or use our services.

Boulevard Lettings & Estates
293 Dunstable Road
Luton
LU4 8BT
Telephone: 01582 383100
Email: info@boulevardluton.co.uk

For questions about this Privacy & Cookie Policy or the way we handle your personal information, please contact us using the details above.

2. Information We May Collect

Depending on how you interact with us, we may collect the following types of personal information:

• Identity information, such as your name and title.
• Contact information, such as your email address, telephone number and postal address.
• Property information, such as a property address, property type, rental information, valuation information and details you provide about a property.
• Enquiry information, including information provided when you contact us about buying, selling, letting, renting or property management.
• Transaction and service information, including information relating to services we provide to you.
• Marketing and communication information, including your preferences about receiving communications from us.
• Technical information, such as IP address, browser type, operating system, device information and other technical information generated when you use our website.
• Usage information, such as information about how you use and interact with our website.
• Chat information, including information you choose to provide through our website live chat service.
• Identity, financial and referencing information, where required for tenancy applications, property transactions, identity checks or compliance with legal obligations.

Please do not provide sensitive personal information through website forms or live chat unless it is necessary and specifically requested by us.

3. How We Collect Your Information

We may collect personal information in a number of ways, including:

• When you complete a contact, valuation, property enquiry or other form on our website.
• When you contact us by telephone, email or other communication methods.
• When you communicate with us through our website live chat.
• When you request information about a property or our services.
• When you instruct us to provide property-related services.
• When you interact with our website.
• When information is provided to us by a third party where this is permitted by law.

Depending on the service, third-party sources may include landlords, tenants, property owners, referencing providers and professional advisers. We will provide any additional privacy information required where personal information is obtained from someone other than you.

4. How We Use Your Personal Information

We may use your personal information for purposes including:

• Responding to your enquiries and requests.
• Arranging property viewings and valuations.
• Providing property sales, lettings and management services.
• Managing relationships with landlords, tenants, buyers, sellers and other customers.
• Providing information about properties that may match your requirements.
• Processing requests made through our website.
• Communicating with you about services you have requested.
• Managing and administering our business.
• Maintaining and improving our website and services.
• Monitoring website performance and usage where appropriate.
• Protecting the security of our website, systems and business.
• Complying with legal, regulatory and professional obligations.
• Dealing with complaints, disputes and enquiries.

5. Lawful Basis for Processing

Where applicable, we process personal information under one or more lawful bases permitted by UK data protection law.

These may include:

• Contract: where processing is necessary to enter into or perform a contract with you, including providing estate agency, lettings and property management services.
• Legitimate interests: where processing is necessary for our legitimate business interests, including responding to enquiries, arranging viewings and valuations, managing customer relationships, operating our business and maintaining website security, and those interests are not overridden by your rights.
• Legal obligation: where we need to process information to comply with a legal or regulatory requirement, including applicable identity-verification and record-keeping requirements.
• Consent: where you have given consent for a particular use of your information, such as certain marketing or non-essential cookies.

Where we rely on consent, you can withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

6. Property Enquiries, Valuations and Services

If you request a property valuation, property information, viewing, letting service, sales service or property management service, we may use the information you provide to respond to your request and provide the relevant service.

Where necessary, information may also be shared with relevant service providers, contractors, referencing providers, professional advisers or other organisations involved in providing the requested service, subject to applicable legal requirements.

Where providing information is required by law or is necessary to enter into or perform a contract, we will explain this where appropriate. If the required information is not provided, we may be unable to proceed with the relevant application, transaction or service.

7. Live Chat – Tawk.to

Our website may use Tawk.to to provide live chat functionality.

When you use the live chat service, information you choose to provide may be processed by Tawk.to on our behalf. This may include your name, email address, chat messages and other information you provide during the conversation.

Tawk.to may also process technical information associated with the chat service, which may include information such as IP address and device or usage information, depending on the settings and features enabled on our account.

We use the live chat service to respond to enquiries, provide customer support and communicate with website visitors.

Further information about how Tawk.to processes personal information is available in its own privacy documentation.

Where consent is legally required for chat-related cookies or similar technologies, these will not be used unless that consent has been obtained.

The precise information collected through the chat service may depend on the Tawk.to settings enabled on the website.

8. Cookies and Similar Technologies

Cookies are small text files or similar technologies that are stored on or accessed from your device when you visit a website.

We may use cookies and similar technologies to:

• Help the website function correctly.
• Remember certain preferences or settings.
• Understand how visitors use the website.
• Improve website performance and user experience.
• Support certain third-party website functionality.
• Provide or support live chat functionality.

Some cookies or similar technologies may be strictly necessary for the website to operate. Other cookies, such as certain analytics or tracking technologies, may require your consent before they are used.

Where consent is required, non-essential cookies or similar technologies will not be used unless you have consented. We will provide an appropriate mechanism for you to accept or refuse non-essential cookies and to change or withdraw your consent at any time.

You can also control or delete cookies through your browser settings. However, disabling certain cookies may affect how some parts of the website function.

Further details of the cookies and similar technologies actually used, including their purposes and durations, are available at [INSERT VERIFIED COOKIE SCHEDULE / COOKIE SETTINGS LINK]. Where an applicable exemption permits the use of cookies without consent but requires an opportunity to object, we will provide this.

9. Third-Party Services

Our website may contain links, embedded content, plugins or services provided by third parties.

These may include services used for:

• Live chat.
• Website analytics.
• Property search and listing functionality.
• Forms and communications.
• Social media content or links.
• Security and website performance.

Third-party services may process information in accordance with their own privacy policies. Where applicable, we will take reasonable steps to ensure that third-party services used on our website are appropriately configured and that relevant privacy information is provided.

We do not control the privacy practices of third-party websites that you may access through links on our website. We recommend reviewing the privacy policy of any third-party website before providing personal information.

10. Sharing Your Personal Information

We may share personal information where necessary and lawful with appropriate third parties, which may include:

• Property-related service providers and contractors.
• Professional advisers.
• Technology and website service providers.
• Property and referencing service providers where applicable.
• Payment or financial service providers where applicable.
• Regulators, government bodies or law-enforcement authorities where required by law.
• Other parties where you have requested or authorised us to share your information.

We do not sell your personal information.

11. International Transfers

Some third-party service providers may process information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data-protection requirements, including reliance on an applicable UK adequacy regulation or appropriate transfer safeguards where required.

12. Data Security

We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction.

However, no method of transmitting or storing information online can be guaranteed to be completely secure. You should take appropriate precautions when communicating sensitive information online.

13. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including where necessary to meet legal, regulatory, accounting or reporting requirements.

The appropriate retention period may depend on the type of information, the reason it was collected, our relationship with you, applicable statutory or regulatory requirements and relevant legal limitation periods.

When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it where appropriate.

Anonymised information relating to properties and geographical areas may be retained for longer periods to assist with property market forecasting and trend analysis. Where information has been fully anonymised so that individuals can no longer be identified, it falls outside the scope of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and may be retained for as long as necessary for these purposes.

14. Marketing

We may contact you with marketing communications where we have a lawful basis to do so.

You can ask us to stop sending marketing communications at any time by contacting us or using the unsubscribe option provided in a marketing communication where available.

Choosing not to receive marketing communications will not affect service-related communications that we need to send to you.

15. Your Data Protection Rights

Depending on the circumstances, you may have rights under UK data-protection law, including the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information in certain circumstances.
• Request restriction of processing in certain circumstances.
• Object to certain processing, including direct marketing.
• Request portability of certain personal information.
• Withdraw consent where processing is based on consent.

These rights are subject to certain legal conditions and exemptions.

Your right to object to the use of your personal information for direct marketing is absolute and may be exercised at any time. You may also object to certain other processing based on legitimate interests, subject to applicable legal conditions.

16. How to Exercise Your Rights

If you would like to exercise a data-protection right or ask a question about how we process your information, please contact us:

Boulevard Lettings & Estates
293 Dunstable Road
Luton
LU4 8BT
Email: info@boulevardluton.co.uk
Telephone: 01582 383100

We may need to verify your identity before responding to certain requests.

17. Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we have an opportunity to investigate and respond to your concern.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data-protection supervisory authority.

Information about the ICO and how to make a complaint is available on the ICO website.

18. Third-Party Links

Our website may contain links to external websites, including property portals, social media platforms and other third-party services.

We are not responsible for the privacy practices, content or security of external websites. You should review the relevant privacy policy before providing personal information to any third party.

19. Changes to This Privacy Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes to our services, website, technology, legal requirements or the way we process personal information.

The latest version will be published on this page with the relevant update date.

20. Contact Us

If you have any questions about this Privacy & Cookie Policy or how we handle your personal information, please contact:

Boulevard Lettings & Estates
293 Dunstable Road
Luton
LU4 8BT
Telephone: 01582 383100
Email: info@boulevardluton.co.uk

Updates to our Privacy and Cookie Policy

We reserve the right to amend and update this Privacy & Cookie Policy as required. We therefore recommend that you review this policy regularly to remain informed of any changes.

Last updated: September 2026